Haldiram’s Journey: Scaling New Heights through Digital Transformation
Introduction Digital transformation has become a crucial factor for businesses aiming to stay competitive in today’s fast-paced, technology-driven world. Traditional brands like Haldiram have successfully embraced digital transformation to evolve from a local business into a global brand. This case study explores how Haldiram, with the help of digital transformation services provided by E Square (Digital Transformation Services Provider), has leveraged digital tools to achieve remarkable growth and increased market presence. 1. History and Growth of Haldiram Haldiram, founded in the 1930s, started as a small shop in Bikaner, Rajasthan. Over the decades, it expanded its product range from traditional Indian sweets and snacks to a diverse portfolio that caters to both local and international markets. Haldiram’s focus on quality, innovation, and customer satisfaction has been the cornerstone of its growth. 2. Haldiram’s Position Before Digital Transformation Before diving into digital tra...